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Tribune Gets New Name Ahead of Split

TribuneMedia_CMYK_pri_LrgTypeTribune Company begins operating under a new, but similar, name today: Tribune Media Company. The rebranding comes as the broadcasting and publishing divisions of the 167-year-old company split.

Tribune Media includes Tribune Broadcasting, WGN America, Tribune Studios, Tribune Digital Ventures, WGN Radio, and Tribune Real Estate. “In the last year, we have executed a strategy designed to embrace a rapidly changing media environment,” said Peter Liguori, President and CEO, Tribune Media Company. “We doubled the size of our broadcast group, re-launched our national cable network WGN America with high-quality original programming, and expanded our digital businesses that power some of the world’s leading media brands.” Tribune owns CW affiliates in markets including New York, Los Angeles, Chicago, and Miami/Ft. Lauderdale. Last year, the company acquired Local TV Holdings adding 19 TV stations in 16 markets.

The other entity, Tribune Publishing Company, includes 10 major daily newspapers including the Los Angeles Times, Chicago Tribune, South Florida Sun-SentinelOrlando Sentinel and Baltimore Sun. Tribune Publishing is expected to begin trading on the NYSE tomorrow. Its future as a stand-alone company is less clear.

 

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