TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Univision Launches Internal Advertising and Media Unit

Univision Communications has announced the creation of the “Univision Agency,” a new internal advertising and media unit that will centralize Univision’s look and feel across all of its properties.

“We have created a first-of-its kind Agency to instill one voice and one vision for Univision, UniMás, Galavisión, and all of our media properties – something no other media company has done,” said Univision president and chief executive officer Randy Falco. “Forming the Univision Agency is a strategic step towards developing a promotional and creative vision that will set the standard in our industry.”

The “Univision Agency” is headed by newly appointed senior vice president Joni Fernandez.  She will report to Jessica Rodriguez, who is credited with spearheading the effort.

Univision owns stations in over twenty U.S. markets including Los Angeles, Chicago, Denver and New York City.

You can view the press release announcing the move by clicking here.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!