WPIX anchor Frances Rivera broke down crying during the CW-affiliate’s morning show, after the station played a new Procter & Gamble commercial that, Rivera’s co-anchor Sukanya Krishnan warned, is “bringing moms and daughters to tears.”

Rivera, a mom herself, couldn’t contain her tears following the video.

“This is so cheesy. I’m crying on the air,” Rivera said, dabbing her eyes with a tissue. “That’s a career first, ladies and gentlemen, that has never happened before. I’ve never cried on the air, ever.”