TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

VIDEO: WPIX Anchor Frances Rivera Breaks Down Crying During Newscast

WPIX anchor Frances Rivera broke down crying during the CW-affiliate’s morning show, after the station played a new Procter & Gamble commercial that, Rivera’s co-anchor Sukanya Krishnan warned, is “bringing moms and daughters to tears.”

Rivera, a mom herself, couldn’t contain her tears following the video.

“This is so cheesy. I’m crying on the air,” Rivera said, dabbing her eyes with a tissue. “That’s a career first, ladies and gentlemen, that has never happened before. I’ve never cried on the air, ever.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!