This morning Atlanta’s WAGA unveiled MyAtlantaMoms, a new blog geared toward local mothers.

Anchor Gurvir Dhindsa, who recently returned to WAGA as the Fox O&O revamped its morning show, introduced and interviewed the four bloggers responsible for MyAtlantaMoms today, saying that it was “a place where these moms talk about the issues important to you” (video above).

At first glance, the new blog is very similar to the mom-centric site that the “Today” show launched in 2009. In fact, the two sites currently have the same lead story about a controversial J. Crew ad showing a mom painting her son’s toenails pink.