TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

WCAU Hires Social Media Editor to Oversee Reporting Across New Platforms

Philadelphia’s WCAU has hired Lou Dubois to as the station social media editor and strategist, NBC announced yesterday.

The NBC O&O selected Dubois, who is currently the senior editor of “Social Media Today,” to oversee the usage of social media tools to find leads and monitor and report news. “To say that we believe strongly in social media is an understatement,” Chris Blackman, VP of news at WCAU, said.”It allows us to connect with our viewers like never before.”

Local stations are increasingly finding new platforms for news-gathering and interacting with viewers — stations are building smartphone apps, urging viewers to share photos via Twitter and even slyly creating Google+ pages.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!