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WCCB Turns to Sports After Switch to CW

WCCB_CW_logoWCCB, the Charlotte station that lost its FOX affiliation in July, may be looking to local sports teams to help it carve out an identity, the Charlotte Business Journal reports.

The CW affiliate’s general manager Jim White told the CBJ the station is currently in talks with the Charlotte Knights but hasn’t reached an agreement to air the minor league team’s games. The Triple-A team for the MLB’s Chicago White Sox will move into a new stadium next season.

The station hopes to carve out a new identity, in part, by aligning with local sports teams. WCCB started a three-year contract in August to show the home games of the new UNC Charlotte football team. To date, the 49ers games have generated ratings and audiences three to four times larger than what the station anticipated, White says.

White said WCCB would like to air a limited schedule of marquee Knights’ games.

The Bahakel owned WCCB lost its FOX affiliation after FOX made its newly acquired station WJZY one of its O&O’s.

[TVNewsCheck]

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