The CW affiliate’s general manager Jim White told the CBJ the station is currently in talks with the Charlotte Knights but hasn’t reached an agreement to air the minor league team’s games. The Triple-A team for the MLB’s Chicago White Sox will move into a new stadium next season.
The station hopes to carve out a new identity, in part, by aligning with local sports teams. WCCB started a three-year contract in August to show the home games of the new UNC Charlotte football team. To date, the 49ers games have generated ratings and audiences three to four times larger than what the station anticipated, White says.
White said WCCB would like to air a limited schedule of marquee Knights’ games.