TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

WCVB Anchors, Reporters Soaked in ‘Ice Bucket Challenge’

vlcsnap-2014-08-06-23h40m33s167-jpg

WCVB anchors Ed Harding and Heather Unruh got soaked Wednesday, as a Boston-born “ice bucket challenge” has swept the country in a decidedly chilly effort to raise awareness of ALS:

The challenge has made its way to celebrities; sports stars like former Boston College quarterback Doug Flutie, Boston Bruins star Brad Marchand, former Boston Red Sox catcher Jason Varitek and current New England Patriots wide-receiver Julian Edelman, all daring friends to do it too and keep it going.

Tuesday, Boston police accepted the challenge and asked the Boston Fire Department to keep it going.

NewsCenter 5′s Jorge Quiroga accepted the challenge Tuesday night, and challenged anchors Ed Harding and Heather Unruh to keep it going.


The ABC station carried the splashdown live on the 11 p.m. newscast, with a WCVB livetruck as a backdrop. And here it is, via Vine:

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!