TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps
KRON is looking for a Account Executive. see all

WFMY: ‘We’re Tired of the Cookie-Cutter, Formulaic, This Is How It’s Always Been Done Television News’

WFMY, the CBS-affiliate in Greensboro, is set to launch a revamped “News 2.0″ in high-definition this weekend.

The station is running promos featuring a focus group (watch above) for the updated newscasts, which will debut at on the evening news this Sunday. “We feel what you’re feeling, and that’s why we’re going to make a difference,” anchor Frank Mickens says, noting the station is through with “cookie-cutter” newscasts. “It’s done. Over with. Say bye.”

“Over and over, Triad viewers have confirmed the findings of our full-year research project on what they want in local news,” general manager Larry Audas said in a statement. “Folks are weary of repetitive sameness and predictable news by formula, so to speak. News 2.0 content, focus and presentation aim to report what viewers say really matters.”

[via Newscast Studio]

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now!