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WHTM Sharing Content with Local Paper

WHTM, the ABC affiliate for Harrisburg, PA, has announced a content sharing agreement with Carlisle, PA newspaper The Sentinel beginning today.

WHTM will be the newspaper’s sole weather provider in print and online.  The Sentinel will help the TV station better cover the Harrisburg market.

“The Sentinel has reporters out there covering things we might miss. On the other hand, we cover Dauphin County, York, Franklin County and Lebanon County, so we’ll have things The Sentinel won’t (ordinarily have) and to put those together is pretty potent,” said WHTM president and general manager Joe Lewin. “There isn’t anything negative about this agreement that I can see. It’s hard to quantify how much of a benefit there is because there is no downside.”

After the jump you can watch WHTM’s story on the agreement.

The Sentinel’s publisher Mark Heintzelman told WHTM, “We feel like using your tremendous brand and our tremendous brand we can really work together to service these communities in a much better way than we do today and really strengthen your coverage as well,”

[poynter.org]

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