TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

WPVI Launching Newscast to Replace ‘Oprah’

Philadelphia’s WPVI is filling Oprah‘s soon-to-be-departed 4 p.m. timeslot with a new, one-hour newscast.

“We’ve been building to this date for almost a year now, and we’re ready,” said Bernie Prazenica, WPVI’s president and general manager, promising that the 4 p.m. “Action News” newscast would be more interactive.

The 4 p.m. show will be manned by anchors Brian Taff, Shirleen Allicot, Alicia Vitarelli and meteorologist Adam Joseph.

The newscast will feature a mix of hard news and lifestyle coverage through a lineup of franchise segments including “Facebook Flash,” part of WPVI’s push to interact with viewers through social media. The new show will debut on May 26th.

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25Register now!