Saying that he felt there was “an opportunity for growth” in the time period, WTSP president and general manager Ken Tonning announced this week that the station will debut a new, half-hour newscast at 9 a.m.
The new, weekday newscast will be feature-oriented, focusing on issues important to women. It is set to premiere on Monday.
“I don’t think anyone owns the time period,” Tonning told the St. Petersburg Times. “And we know there’s a market for local programming in the mornings.”