Frary will lead the station’s branding, promotion, graphics and local production.
”Adam’s expertise in promoting local stations and proven track record in connecting with viewers will serve us well,” Caroline Welch, president and GM of WTVD, said in a statement.
Frary comes to WTVD from WAVE in Louisville, KY where he was marketing director. He has also worked at WFIE in Evansville, IN, WSFA in Montgomery, AL. He started his career in Evansville, IN, at WEVV.