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WWBT GM Named Group VP at Raycom

WWBT general manager Don Richards has reportedly been promoted to group vice president at Raycom Media, which owns and/or operates 45 stations in 36 markets. Richards currently serves as regional vice president for the company.

Richards will continue to work from WWBT in Richmond, according to Broadcasting & Cable, which first broke the news, but will add more responsibilities.

In addition to overseeing WWBT and its sister station WUPV, Richards is currently in charge of WECT and WSFX in Wilmington and WMBF Myrtle Beach.

“Join me in congratulating Don on this deserved recognition,” said Raycom Executive VP-COO Wayne Daugherty in an internal memo obtained by B&C, “and wishing him much success as he assumes a larger role in the Company’s station group management structure.”

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