TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

George Zimmerman Trial Ratings: WFTV, WOFL On Top in Orlando

Extensive coverage of the George Zimmerman trial has given Orlando stations — and their cable news counterparts — a ratings boost. Zimmerman is on trial in Sanford, Fla. for second-degree murder in the death of 17-year-old Trayvon Martin.

For the seven days of trial coverage from June 24 to July 2, ABC affiliate WFTV led the way in Total Viewers and households, delivering a 1.8 rating / 8.4 share and a 3.5 rating / 9.5 share, respectively. Fox O&O WOFL topped the competition in the A25-54 demographic with a 1.6 rating / 9.4 share. WOFL also leads in the A18-34 and A18-49 demographics.

All four stations are seeing ratings rise as the trial goes on, especially among younger viewers. For the same seven-day period from June 24 to July 2, WOFL was up +64% in the A25-54 demographic. WFTV was up +25%, while NBC affiliate WESH was up +20% and CBS affiliate WKMG was up +17%.

Ratings are after the jump.

June 24 – July 2, 2013 / 9 a.m. – 5:30 p.m.:

Total Viewers:

WFTV: 1.8 rating / 8.4 share
WOFL: 1.3 rating / 6.2 share
WESH: 1.1 rating / 5.3 share
WKMG .6 rating / 2.9 share

 Households:

WFTV: 3.5 rating / 9.5 share
WOFL: 2.5 rating / 6.8 share
WESH: 2.2 rating / 5.9 share
WKMG: 1.3 rating / 3.4 share

A25-54 viewers:

WOFL: 1.6 rating / 9.4 share
WFTV: 1.3 rating / 7.5 share
WESH: .9 rating / 5.1 share
WKMG: .7 rating / 3.9 share

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!