UnBeige logo design by Angela Voulangas and Doug Clouse, as part of our regular <i>design our logo</i> feature
UnBeige logo by Angela Voulangas and Doug Clouse, as part of our regular design our logo feature

Tuesday, Dec 02

Seven Questions for David Font

davidfont.jpgAward-winning landscape architect David Font (at right) is the head of seven-year-old Font Designs, and so when presented with the opportunity to interview him on the eve of Design Miami, we had to begin with the obvious question: Does Font Designs ever get mistaken for a type foundry? "Yes, on occasion. Not very often though," he told us. "When we first opened the firm we also had several inquiries from people thinking we were graphic designers." That settled, we move on to the big news: Font's extraordinary exhibition design for "Beyond Organic: Design in the State of Nature," a themed satellite exhibition that is Design Miami's first foray into mixing contemporary and historical design.

Showcased in a 6,000-square-foot space inside The Collins Building, "Beyond Organic" is meant to be an "an exuberant, witty, and inspiring celebration of the natural world reflected through objects" contributed by the likes of Moss, Richard Wright + Arik Levy, and Demisch Danant. Font's exhibition design integrates the objects—here a Swarovski chandelier resembling cherry blossoms, there a pair of Max Lamb chairs sculpted from stone—into an organic environment that includes 50 pick-up trucks full of topsoil, more than 700 pieces of native and exotic plant material, and a large wall covered with patches of grass and slices of tree trunks. Below, Font tells us about how he approached the project, some of his favorite objects in the exhibition, and how he brings a little bit of the Italian Renaissance into the spaces of today.

1. How did you approach the assignment to create the interior environment for Design Miami's "Beyond Organic: Design in the State of Nature" exhibition? What were your inspirations?
I researched natural indoor environments as they related to the art world and tried to do something that hasn't been done. I didn't want the landscape design or the art pieces to overpower, outweigh, or compete with each other. I wanted to create a cohesive and integral environment that flowed while avoiding certain pitfalls of making it too manicured. I wanted to achieve an unstructured, natural environment.

michele oka doner.jpgIn terms of inspirations, one was one of the design objects that I was creating the exhibit to showcase: the Michele Oka Doner "Tara" chandelier (pictured at left), which is a candelabra made out of bronze that is in the form of a cut down tree stump. That piece, in particular, was inspiring because it really depicted what the aesthetics and overall theme should reflect. One of the challenges in organizing the space within the Collins Building was taking a rectilinear box and giving it a free-flowing design to mimic what the landscape is doing. We accomplished this by creating a curvilinear stage and carrying it throughout, having that pattern radiate out from that center stage.

2. "Beyond Organic" includes 50 design objects. Any favorites?
hadid iceberg.jpgI have so many favorites, but there are two that stood out in particular; the candelabra that I explained was also a source for inspiration of the exhibit and the eight-foot Zaha Hadid "Iceberg" bench (pictured at left), which I appreciate because I understand the work behind the intricate design that it requires to create something that appears to be unstructured and free-flowing. It was one of the challenges I faced in designing the space.


3. What was the most significant challenge you encountered in designing the "Beyond Organic" exhibition?
The most significant challenge was probably trying to do all of these amazing design objects justice by creating the perfect environment for each piece in an overall cohesive setting.

4. You've studied the cultures and architectural characteristics of 23 cities in 13 countries. Do you find yourself returning to a particular city/region/culture for inspiration in your own designs?
Yes, I pull a great deal from my experience in Italy because that's where I spent the majority of my time, specifically the Italian Renaissance gardens. I don't try to mimic the gardens but there are certain elements I do utilize in my design. For example, in creating a space there is a progression and, as is done in those gardens, I create compressions and expansions of spaces which evoke different emotions in those that experience the space, instead of just designing the space to be aesthetically pleasing.

5. Given your expertise in exhibition design, is there an exhibit (not designed by you) that you've seen recently that has particularly impressed you?
Not really. I haven't in my research or recent experiences, seen anything like what I'm doing at Design Miami. I'm hoping that this exhibit will start to create a new way of thinking in terms of how these types of exhibits are designed. As a landscape architect involved in Design Miami, we enjoyed the challenge of thinking outside of the box and pushing the envelope with our design. A landscape architect of note that has really pushed design to the edge is Martha Schwartz who is known for her extremely unique work.

6. Best/most memorable design-related encounter?
Design Miami is probably the most memorable because it is within a new industry that we haven't worked with in the past and it is such an honor to be associated with the most prominent forum for international design.

7. Proudest design moment?
Because part of my design philosophy is, "If I give a client just what they expect, I've failed them," I would have to say my proudest design moments are creating outdoor environments for my clients that are way beyond what they could have ever imagined.

new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Seven Questions for David Font, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on UnBeige >

Where Designers Read Design
UnBeige in Your Inbox
Mobile Version
RSS Feed
Interested in advertising on UnBeige?
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MediaJobsDaily

FishbowlNY

FishbowlDC

FishbowlLA

AgencySpy

GalleyCat

MobileContentToday

UnBeige

UnBeige Editors
Steve Delahoyde

Stephanie Murg

Email UnBeige

About UnBeige


• Check out UnBeige
in The New York Times

  UnBeige twitter feed loading...

View twitter directly

Follow UnBeige on Twitter
Anonymous Tips
Topics

7 Questions

about

About Us - Logo Module

About Us - Modules

About Us - Subheader Module

ads/mktg

AIGA NEXT

animation

architecture

art

art basel design miami

aspen design summit

awards + competitions

beta

blogs

books

branding + identity

business

collaboration

compostmodern

conferences

consume

contests

crafty

dwell on design

education

events

exhibitions

fashion

feedback

field trip

film + video

friday photo

funny

furniture

gaming

general

graphic design

HOW 2006

icff

ideas

illustration

interiors

jobs

lexicon

magazines

mark your calendar

museums

music

news

off topic

parks + public spaces

parties

people

photo

popularity contest

preservation + restoration

print

product design

professional associations

quote of note

radical craft

rumors

stimulation

sxsw

technique

teevee

The Revolving Door

tools

typography

urbanity

web

y conference

Archives

November 2009

October 2009

September 2009

August 2009

more...

Links

Sites of Interest

A Brief Message

Adaptive Path

Adrants

Ads of the World

Airbag Industries

A List Apart

Andy Rutledge

Apartment Therapy

Archinect

ArchNewsNow

Be A Design Group

BLDGBLOG

Bluelines

Boxes and Arrows

Core77

Cool Hunting

Coudal

CR Blog

Creative Bits

CRIT

The Curated Object

Curbed

Daily Heller

Design Addict

Designboom

Design Is Kinky

Design Matters

Design Observer

DesignSessions

design*sponge

Design Your Life

Design Writing Research

The Designers' Lunchbox

Dexinger

Good Experience

Graphic Design Forum

Graphics.com

Homebodies

ideasonideas

IDFuel

Inhabitat

Jason Kottke

Land+Living

Liquid Treat

LVHRD

MoCoLoCO

murketing

NOTCOT

Poynter (Design & Graphics)

Reluct

Remodelista

Signal vs. Noise

Speedbird

Subtraction

SwissMiss

The Moment

Things Magazine

Typographica

Speak Up

Viewers Like You

Voice AIGA

W Editors' Blog


Magazines

The Architect's Newspaper

Architecture Week

BusinessWeek

Communication Arts

Creative Review

Dwell

Dynamic Graphics

Eye

ID

Interview

HOW

Metropolis

Ping

Print

ReadyMade

STEP Inside Design

W

Job Listings

Featured Listings

Graphic Designer
TouchTunes Interactive Networks
New York, NY

Administrative Assistant to Photo Director
Book/Calendar Publisher
New York, NY

Junior Art Director
Revolution Prep
Santa Monica, CA

Design Intern (4307)
Readers Digest
New York, NY

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers