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A Look at Ikea’s Sustainability Line

Ikea has released its first big collection of “sustainable” pieces of furniture, fixtures, and various other bits, largely all created by the Swedish firm front and the Dutch designer, Hella Jongerius. Designboom has put together a great look a bunch of this new material, including a brief interview with Jongerius, particularly about his work in creating wall coverings for the retailer by way of Unicef and women in India. They also provide some swell links to several of the oddball promotional films Ikea has put the designers in, like this one:

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Multimedia Journalism

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