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A Match Made In Scandinavia: H&M + Marimekko

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As we are, right this moment, practicing our hyperventilating-while-shopping in anticipation of an H&M opening just two blocks (two blocks!) from our house, we didn’t think we could take any more excitement surrounding our favorite runway knockoff emporium.

So imagine our swooning when we heard this: According to our pals at Apartment Therapy, Finnish textile designers Marimekko have partnered with the Swedish manufacturer of disposable-yet-stylish clothing! Over 50 pieces will debut this spring, with patterns pulled from Marimekko collections of the 50s, 60s and 70s. Of course we’ll buy one of whatever they put out but all we’re saying is they best be pulling some Maija Isola flower designs.

Although…from the look of these sketches, the pieces all seem to be made for the maternity collection. Oh, wait, we forgot, that’s that look that’s so hot right now. “No, I’m Not Pregnant, I Just Dress Like I Am.”

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