AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

A SXSW Lesson: Remember Your Audience

So from what we can tell, these are really two very different, nearly uncomparable blogs. And we can tell this from the Q & A. Armstrong’s readership is more like this:

Rabid Armstrong Fan #1: “I’m a huge fan, I was so excited when I heard you would be here. I also got nervous because I heard what happened to [name of dog] when you were in Amsterdam.”

(Uh, what? Someone tried to take her dog?)

Gushing continues: “You are such a great writer, so honest, so brave and so funny.” (Drool accumulates in small pool beneath microphone.)

Kottke’s number one advocate is a considered voice with an accent, a man who pleads with Kottke not to accept advertising on the site, to stick with subscriptions from readers like him, who will personally make a large donation to ensure its quality.

Although, on the way out, we did overhear this giggly woman:

“Jason is just soooooooo freaking brilliant.”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!