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ads/mktgIs Comcast's New Campaign a Little Too Close to JetBlue's?Every great once in a while, we notice something advertising-y that feels a little weird. Story goes is that lately we'd been noticing the rollout of a new Comcast campaign which you see on nearly every available surface here in Chicago right now. It's a perfectly fine series of ads [not by Goodby Silverstein as we'd originally assumed -- see update below], but what struck us as odd was the design of the new tagline, "It's Kind of a Big Deal." When we first saw it, we thought for sure it was a JetBlue ad, as their agency, J. Walter Thompson, has been using that 3D, forward-flying type effect for years now in all their advertising efforts. Comparing the two side-by-side, they're absurdly similar, from the coloring to the font selection:
So did someone at Comcast or one of their agencies blatantly steal the look? Is Comcast trying to attach themselves to the generally positive reception JetBlue receives for their ads? Or just an accident? These are the questions we have, but will likely never receive answers to. If you have any inside info about the creation of this new campaign, please do drop us a line either in the comments or via email. We'd love to get the skinny. Update: A rep from Goodby was kind enough to drop us a line to let us know that these new Comcast ads aren't theirs. The guess is that is was a local agency Comcast was operating through for this campaign. Spend the Final Days of Summer Watching Vintage TV Commercials
The Name's Artois, Stella Artois: Robert McGinnis Illustrates Bond-Inspired Beer Ads
It was the Jean de Florette theme played on a warbling harmonica that sold us on Stella Artois, and the Belgian brewery continues to quench our thirst for memorable marketing. To spread the word about Stella Artois 4%, a new triple-filtered (read: lower alcohol) brew, London ad firm Mother looked to the French Riviera of the 1960s as it was immortalized au cinéma. Translation? Bond. James Bond. A website features a trio of film parodies, complete with faux movie posters, but the real stars of the campaign are the illustrations of Robert McGinnis, who created the original artwork for Bond films including Live And Let Die and The Man With The Golden Gun and came out of retirement to sketch for Stella. Creative Review's blog has McGinnis's preliminary drawings as well as the full line-up of finished posters, which feature a Bond-like character and his slinky female companion enjoying the good life in what appears to be St. Tropez. However, one commenter pointed out that the smooth, piano-playing character in one of the posters bears a striking resemblance to Adam Sandler. Questioning Cannes' Judgement Over Wrangler's Grand Prix Win
Some fun bits of funny from our sister blog Agency Spy who found this series of very humorous reactions to the Cannes Grand Prix-winning campaign for Wrangler by the agency Fred & Farid and photographer Ryan McGinley. The campaign itself features half-naked attractive people in nighttime, woodsy locations, looking like they were captured by a Nature camera crew, with a small tag running on both the print ads and their commercials, "We Are Animals." It's certainly not the worst pieces of advertising we've ever seen, and some of the photographs are stellar, but we have to agree with the Grand Prix-winning-reaction images Agency Spy posted, which features one heading on Flickr to cover all of the subtly altered photos: "Seriously?" To make things worse, we found this quote by one of the jurors: David Lubars, the president of the Cannes Lions press jury, said the campaign had won because the idea could work globally to change the US-centric view of the Wrangler brand. Thanks for explaining the theme for us. Otherwise we would have had to read the explanatory tag line and the main thrust of the whole campaign to understand it. Did the jury of this "best of the best in advertising" award also like that the pictures were in color? And maybe we're stepping out of bounds here, but no matter how many slithery, sexy teens you throw at it, how does a company like Wrangler move away from its "middle-aged cowboy" roots while closing their spots and tagging their print ads with a very "middle-aged cowboy" logo? Now Arriving at Baggage Claim: Ads
"It is our goal to ensure delivery of your advertising message to a captive audience while they wait for luggage to arrive from the plane," notes the company's website. "The impact of these graphics is undeniable." And that impact, whether positive or negative, is probably coming to an airport near you. According to USA Today, the Kansas City, Seattle-Tacoma, and Omaha airports have already signed on to place ads on their baggage carousels, and 13 other airports—including Atlanta, Boston Logan, and Philadelphia—plan to do so. We're already nostalgic for the days when all there was to do at the baggage claim was stare at the black suitcase repurposed as a cheeky sign warning that many bags look alike. Former Astronauts Are Over the Moon for Louis VuittonHaving managed to convince everyone from Madonna (who was reportedly paid $10 million) to Mikhail Gorbachev to appear in its ads, Louis Vuitton looked to the heavens for its newest campaign, created by Ogilvy & Mather. In ads that will break in July magazines, former NASA astronauts Sally Ride, the first woman in space; Buzz Aldrin, who took the first steps on the moon; and Apollo 13 commander Jim Lovell regard the moon from a world-weary pick-up truck. Catching the moonlight just so is a $1,530 monogram canvas Icare satchel propped on the truck's curvy hood. Shot by Annie Leibovitz on a plateau in the California desert, the campaign is intended to commemorate the 40th anniversary of man's conquest of the Moon, according to Vuitton, "elevating the theme of travel as a personal journey to a celebration of a voyage of unsurpassed significance for all mankind." Meanwhile, the campaign marks Vuitton's first steps into integrating print and online marketing with a companion website, louisvuittonjourneys.com, that launches on July 2 with interviews and behind-the-scenes footage from the Leibovitz shoot. Click the image above for a teaser video, complete with spookiness-inducing triple-camera perspective. Fairfield Inn Rolls Out Redesign with Unintentionally Funny Press Release and Video
Following that last post, here's one of those familiar instances where something labeled "viral" is genuinely not interesting. It also will be filed in our Unintentionally Funny Press Releases folder. So the quick story is that the hotel chain Fairfield Inn & Suites (a Marriott subsidiary) has followed the path of Motel 6 and made Laurent Vernhes groan even louder, by redesigning all of their hotels. The redesign is fine for a big "moderate tier" hotel chain and we're comfortable with that. The problem is that their press release announcing all of this spends most of its time talking about the "new YouTube viral video" they've created. For instance, the company's brand vice president says: "as you can tell from the video, we're shaking things up in the industry" (it gets sporadically worse from there). But really, while it's shot well for an inexpensive production and we truly do appreciate that the promo clip features professional soccer players, it's a video that is not and never will be a) viral (in that it will get viewed many times outside of a limited audience of soccer fans) or b) worth viewing (except for those of us that revel in unintentionally funny things that we can ridicule to make ourselves feel superior to other people) or c) something that has anything to do with introducing the hotel's new redesign. So please, first go read the full press release, followed by a viewing of said video, and then think about where you believe all of this went wrong. Or you could just ignore this entire rant and our bitter, evil cynicism. Attempting to Get Doug Jaeger to Open Up About the MoMA Campaign Debacle
Also returning to a story from late February that you may have heard some of the controversy surrounding, that of Doug Jaeger, owner of the firm Happy Corp. and president of the Art Directors Club, getting spotted working with a street artist in defacing/re-working a subway campaign for the MoMA. The hook of the story was that Jaeger's firm was also responsible for creating the whole campaign. Long story short, the MoMA denied that it had any knowledge of these "alterations" were going to be made to images of pieces in their collection, they stopped working with his firm, and now he's up against some legal issues. Returning to all of this, Jeremy Abelson has put together this great piece and video interview with Jaeger about the whole thing. And though everyone is still skirting around admitting to who knew what was going on and whether or not this was just a clever bit of advertising run afoul, it's a great batch of speculation and one of those rare instances where something labeled "viral" is genuinely interesting. Sofia Coppola Channels Marie Antoinette for Dior Fragrance Ad
Curious about how all of this Brigitte Bardot-inflected joie de vivre translates to the olfactory realm? "For Dior's in-house perfumer François Demachy, L'eau is above all about the persistent impression of delicious freshness," according to Louis Vuitton Moët Hennessy, Dior's parent company. "To achieve this feat he amplified the dry woods and gardenia, which bring transparency and lightness, retaining the patchouli and caramel for their suave and generous aspects." Friday Pho-ho-ho-to: Santa Smoking
Save your cookies and milk. If these vintage ads are any indication, Santa would prefer you leave him a fresh carton of cigarettes as he goes about his yearly rounds. In a 1951 ad for Pall Mall (at left), Santa reminds you not only of the brand's mildness but also, with the help of a rather complex "puff chart," its reassuringly "measurable" mildness. Around the same time, Lucky Strike dropped the stylization and went with a Santa whose presents, frankly, we'd rather not receive. Both ads point out their brands' "protective" qualities: perfect to soothe a throat addled by a night of marathon ho ho ho-ing. Find more spurious claims and chuckleworthy ads in the online gallery of "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking," an exhibition now on view at Stanford University's Lane Medical Library. PreviouslyWill Microsoft's New Ads Successfully Sting Apple After All? Stefano Pilati Works through Anxieties with Symbolic Ad Campaigns UK Department Store Gets Wallace and Gromit Into Designer Duds Krispy Kreme Applies Chia Pet Technology to Flip-Flops, for Some Reason Northwest Airlines Big Blunder in Asking to Pull Anti-Nuke Billboard Sartorialist Falls into Gap Ads In Which We Confess to Mortal Fear of Anthropomorphic Celebrity M&Ms Warhol's Martini & Rossi Ads Get Another 15 Minutes Brandweek Retools Website, Picks 'Superbrands' Endless Presidental Primary Has Been Advertising Cash Cow Says Martin Sorrell Art, Design Replace Sex, Vice as Miami's Key Selling Points Dove's 'Campaign for Real Beauty' Deceptions Sorta Kinda Denied And Now, a Word from Our Sponsors Dove's 'Real Beauty' Pandering Proved To Be Just That People in Glass Houses Shouldn't Wear Khakis In Scion Speak, Everyone's a Designer Urban Outfitters Gets Brooklyn Wrong AdWeek's Joe Duffy Thinks Design is Good LA Times Unveils All-Seeing, All-Knowing Billboards Paula Scher on Why Advertising Has Gotten Good Again Gap Gets on Warhol Marketing Bandwagon London Underground Once Again A Friend to Nudity Rethinking the Runway-to-Retail Lag: Stores Tweak Fashion Cycle The Selling of the Superbowl in the Age of Insta-Marketing Sign Spinning: Good Advertising For Bad Architecture Target Gets Kicked In the Crotch By "Non-Traditional Media Outlets" Is Asymptote's Lise Anne Couture's Blackberry Ad a Bad Thing? Hello? You're, Uh, Talking Into a Hamburger? Hunting Down Those Responsible for the 'Street Art Rambo' Posters New Equinox Ads Go for the Carnivalesque Blame Game: BoConcept Won't Be Your Scapegoat Crispin Porter + Bogusky Ranks High in AdWeek's 'Overrated' List How George Lois Got Andy Warhol Into That Can of Soup Bob Garfield Picks His Most Hated Ads of '07 Delta Is Speaking Our Planeguage Rich Silverstein Visually Blogs for HuffPo and You Get to Critique Him Today in Unfortunate Neologisms: Epsonality Bob Garfield Gives Dove's "Onslaught" the Ol' One Two Punch Bob Garfield's Meter Most Foul MoveOn.org Ad Gets Bad Review By Senate Experts Bob Garfield Sees Into the Future Do Not Disturb: The 'It' Hotel Trend of '07 Uncovering the Advertising Week Icon Nominees Draft FCB Gets Ready to 'Rumble' While the Rest of Us Groan Sir Peter Blake Pays the Bills via Coke Installation The Whole of 'Stickergate' in Just One Short Paragraph Personalized Repacking for Gigantic Markets Is Life Worth Living in a World Without Copy? The End of the Bottoms: Toto Ads Forced to Cover Up Donald Gunn's 12 Types of TV Advertising Adobe's CS3 Interactive Wall Performs More Like Buggy Version of Photoshop 3.0 Great, But Where's the Duff Beer? Where the Advertising IS the Show Now We Know Why Those Asses Are Smiling Lesson Learned: Don't Skimp With the Nudity in Front of a Seasoned Audience This Room Brought To You By Haagen-Dazs MTV and Visibile World's On-the-Quick Spots Lee Clow Looks Back at the Last 23 Years Derren Brown Uses the Power of Advertising Against Advertisers AdFight: The Hottest Advertising Reality Show on TV (And the Only One) Advertising Lives To See Another Day: Consumer Ads Stink Saatchi and Saatchi and No More Dr. Martens Casey Jones Stops Train, Talks Branding Nielsen Reports That Advertising Is the Key to Advertising Ikea Rides Our Non-Beige Coattails "Cavemen" Makes the Cut; Large Foreheaded Men Everywhere Rejoice Good Mag Looks at What It Costs to Encourage Spending BBDO Is Watching and Knows How Dull You Are PBS Peddles "The Happy Client" Email Marketing Company Emma Makes Like a Tree Racial Stereotypes Still Alive and Well at the Supermarket "Make the Logo Bigger"="You're Not Good Enough For Our Portfolio Review" 'Art' By Any Other Name Is Sometimes 'Advertising' Brand Republics Ask You To Take a Stand Against...Something? David Lynch, Tell Us What You Really Think About Product Placement Garfield Fills You In On What's Been Going Down Mooninite Leader Revealed Plans to Communicate in "Unique Ways" Before Aqua Teen Hunger Farce Fool Me Once, Shame On You. Fool Me Twice, I'll Buy Your Stupid Car. The Lowest Brow Dispute We've Ever Posted The Old "The Wrong Files Went to the Printer" Excuse 30 Years Later, What Has Always Been Obvious to Dorks Becomes Reality for Everyone PRODUCT(RED) Is Actually PRODUCT(IN THE RED) It's So Easy To Create a Prime Time Television Show, Even Geico Can Do It Advertising & Marketing: It's All Just a Little Bit of History Repeating The Gucci Ad Fiasco: Million of Models Slap Heads, Say "Damn! Why Did I Think of That?" Never Forget the Yippie Mooninites Mike Burns & Co. Hit the Road Again, But With Considerably Less Fanfare If We Could Give You Every Ad In Times Square, We Would And Now An Unsolicited Response: Ad Age's Agency of the Year |
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