Seems like the week of going back to revisit, doesn't it? Well, we spin the wheel o' time once more, going back a whole couple of weeks when, if you'll remember, we posted a video of Bob Garfield talking about the future of advertising. Well, today we heard from Giles Rhys Jones over at Ogilvy, the host of the Verge event Garfield was speaking at. Here's what he had to say:

I was at this conference and, as keynote, Bob caused quite a storm by talking about the imminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike.

In a panel session later in the day he was asked "On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry". His response was the Fuck'd-O-Meter which I have taken the liberty to visualise here.