We read this the other day and we wanted to post it, but our days tend to be busy, so we completely forgot. But blessed be Andy Rutledge, who had it linked up on his terrific site. It's Marc Brownstein's column over at AdAge and his latest, "About Consumer-Generate Ads: have We Gone Mad?" and it's all about his disliking this current trend and how his agency is just going to skip it all together. We're all for that, and Marc's got some great insight into why we should feel like that:

If your agency wants to trim its creative payroll, perhaps opting for consumer-generated ideas is the way to go. But if your client needs continuity of messaging, coherence of vision and an agency that spends its time thinking about the brand versus getting mired in thousands of mind-numbingly bad ideas to find a handful worthy of consideration, then a staff of conceptually-trained art directors and writers still makes sense.

One aside: Doesn't Marc's photo on his column look like it was taken from a stock photo?