In Advertising
I am signed up for a zillion different e-mail newsletters from the New York Times. I mostly ignore the daily headlines ones, but I enjoy Tuesday's In Advertising, as well as New York Style which is delivered on Wednesdays. Some of it is simply curiosity: I like seeing which articles they choose to include in the issues, but aside from that there's often stuff that I would have missed otherwise. Stuart Elliott includes information that you'll only find in the newsletter itself, including the Ask Stuart Elliott item. This week's uncovers an Easter egg in a current Speed Stick tv commerical (Which is the only reason I included that Godawful artwork from their site above.):
A Reader Asks: There is a commercial for Speed Stick
deodorant starring Alex Rodriguez. He's talking about how tough a town New York can be. But at the end, there is something that I noticed that I don't think was really part of the message.
The product is shown in front of a backdrop of a baseball stadium at night. You can clearly see the light fixtures. Some bulbs are missing but the lights are on. In the main fixture, it appears that the bulbs that are on are in the configuration of the characters "E5." Was this on purpose?
Stuart Elliott: "E5" means error on the third baseman, and since Mr. Rodriguez is the third baseman for the New York Yankees, it seems highly unlikely for the bulbs to spell that out. But that is indeed what viewers see in the commercial.
However, "it was entirely unintentional," says Allison Klimerman, a spokeswoman for the Colgate-Palmolive Company in New York; the Mennen division of Colgate-Palmolive makes Speed Stick. "It ran that way for many months and no one noticed," she adds.
Until now, that is.
Email This Post
Where Designers Read Design
|
Interested in advertising on UnBeige?
|
||
|
Now on
|
|
 |
|
|
UnBeige twitter feed loading...
