Not since the semi-annual appearance of the McRib have people been this excited about McDonald's, who seems to have pulled some kind of billboard coup. This, of course, comes after its horrendous run of ads like the one with the kid stretching his mouth open and the line "Insert McNuggets here" or the chick holding two bags of trans fats with "My kinda shopping spree." Made us want to puke before we even ate the Filet-o-Fish.

So perhaps now we're in for a new era of McDonald's advertising, employing actual creativity, maybe for the first time since they enlisted the rhyming prowess of JT. This billboard is a real, working sundial, with the arches falling on the different meal items at the appropriate time, which we say is even more ingenious than imbedding syrup in a McGriddle. But be careful when ordering; according to the article in the Chicago Business Journal there is a fast food breakfast war being waged in our country even as we speak.

Via the delightful Kottke.