After Bites: Creative Storytelling

“I think we have to look at brands as our new Medicis,” says art director and Tronic Studio co-founder Vivian Rosenthal. “They’re the ones commissioning new art and design.” Earlier this month, Rosenthal joined Sebastien Agneessens (Formavision), Jason Koxvold (PerfectFools), Dan LaCivita (Firstborn Multimedia), moderator Brian Collins (COLLINS:), and a brand-savvy audience for Creative Storytelling, a Mediabistro-sponsored panel discussion at Tribeca Cinemas in New York City. For those of you who couldn’t be there in person, Mediabistro’s Jonathan Federico caught up with the panelists after the discussion to get their thoughts on innovative design in advertising and branding for the below “After Bites” video. What are clients hungry for at the moment? Facebook tie-ins, iPhone apps, and of course, ways to build their brand in 140 characters or less. Says a wary LaCivita, “If I put a Twitter logo on any design, it’s automatically going to get chosen by the client.”

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