AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Ali Floats Like a Feather, and Lois Stings Like a Bee (or at least writes about it)


Metropolis has just put up a nice short feature about uber-designer/art director George Lois, he the creator of the “I Want My MTV” and countless magazine covers, and his new book, “Ali Rap: Muhammad Ali, The First Champion of Rap.” We, personally, don’t know a whole ton about the sweet science, other than the few matches we’ve been to and had some fun at, but Ali is much larger than any sport itself and the book seems intent on displaying that through an amazing layout and an interesting read. Here’s some:

Lois happens to be a friend of Ali, boxing’s biggest talker. “I met him when he was twenty,” Lois says. He has since collected the fighter’s poems and aphorisms, which he illustrates in his signature high-impact Big Idea style in the new book Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap. From the constant stream of quotability that flows from Ali’s mouth, Lois has crafted a compelling story in words and pictures. Not that it was easy: “Of course he had a million funny quotes,” Lois says. “I had to be selective. I said to Taschen, ‘Look, you did this gigantic book on Ali (referring to the publisher’s GOAT: Greatest of All Time, which weighs 75 pounds and retails for $4,000) — it’s not a coffee-table book, it is a coffee table — and you didn’t nail his life down because you gotta be selective.’”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!