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Apple Gets Shot Down Again by Georgetown Board Over Store Design


Apple has once again been deflected by one of their latest, most difficult of foes. As we reported back in mid-January, the company was still trying to get the okay for the redesign of a retail outlet they’ve been trying to open in Georgetown for two years now (for which they’d already been turned down three times by the governing board who makes sure all the buildings and shops maintain a consistent look within the entire downtown/shopping area). Now Apple has been pushed back again, for the fourth time, with the board demanding that they return to the drawing board to come up with something more fitting, which Apple, likely begrudgingly, will do. Though whether they’ll start to listen to the board’s advice so they can finally open is anyone’s guess:

In the latest rendering, Apple proposed a storefront that is a 35-foot-wide pane of glass with a door. During previous rounds, the board said that was inconsistent with neighboring properties’ detailing and bay windows. “We’re frustrated a little bit because we haven’t gotten a response to our fairly consistent request,” board member David Cox told Apple’s architect, Karl Backus.

Backus assured the board that Apple is not “purposefully ignoring your suggestions,” although he noted that a glass expanse is standard for many of the company’s storefronts, symbolizing its belief in transparency. Still, he said he would return with a new design proposal that would incorporate the board’s suggestions.

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