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Art & Copy Explores Advertising at Its Best

Hate advertising? Make better ads. Filmmaker Doug Pray shows how it’s done in the documentary Art & Copy. Now playing in select cities, the film spotlights influential advertising creatives such as George Lois, Mary Wells, Dan Wieden, and Lee Clow, and legendary campaigns, from “I Love NY” to “Got Milk?” But Art & Copy is no history lesson. “In my interviews, I stuck to emotions, creative motivation, and big-idea philosophies of the ad creatives rather than ‘how-to’ stories, industry-insider talk, or the politics of their clients’ products, which is a different film altogether,” notes Pray, who secured sponsorship from The One Club to realize the project. “By interviewing these icons, they became real for me, and I saw advertising as an art form with enormous potential—when done well.” Pondering whether to see this film? Just do it.

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Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now!