What can we say? We get excited about the fact that people will let someone dig a needle into their skin for an hour or two in the name of design. We stopped by "As Long as it Lasts..." booth last night where--before the exhibition officially opened to the public--someone was in the chair getting inked. Supercute Tobias Wong already had the KAWS one on his calf, too.

Like any tattoo parlor, this is a place where the cool kids hang out, and will definitely be the social center of the Design Miami hoopla. They've got a lounge perfect for relaxing while you watch others wince in pain. Bernadaud is serving Haagen-Dazs with Delphine Frey's porcelain cones next door. So the whole thing is kinda like a circus. With that pleasant buzzing sound in the air.

Team Tattoo: Josee Lapage, Tobias Wong and Aric Chen.

The first victim opted for Lawrence Weiner's Sink or Swim design. He didn't cry or nothin'.

Philip Wood of CITIZEN:Citizen, Google's Jenn Shreve and Chronicle Books' Alan Rapp abstained.

Jill Singer models her 5.5 Designers ink--oh, just kidding, it's only a temporary.