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“As Long as it Lasts…” Designer Tattoo Parlor Claims Its First Victim

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What can we say? We get excited about the fact that people will let someone dig a needle into their skin for an hour or two in the name of design. We stopped by “As Long as it Lasts…” booth last night where–before the exhibition officially opened to the public–someone was in the chair getting inked. Supercute Tobias Wong already had the KAWS one on his calf, too.

Like any tattoo parlor, this is a place where the cool kids hang out, and will definitely be the social center of the Design Miami hoopla. They’ve got a lounge perfect for relaxing while you watch others wince in pain. Bernadaud is serving Haagen-Dazs with Delphine Frey‘s porcelain cones next door. So the whole thing is kinda like a circus. With that pleasant buzzing sound in the air.

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Team Tattoo: Josee Lapage, Tobias Wong and Aric Chen.

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The first victim opted for Lawrence Weiner‘s Sink or Swim design. He didn’t cry or nothin’.

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Philip Wood of CITIZEN:Citizen, Google’s Jenn Shreve and Chronicle Books’ Alan Rapp abstained.

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Jill Singer models her 5.5 Designers ink–oh, just kidding, it’s only a temporary.

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