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Following their now-established online presence here in the US and the launch of ArtInfo China this past April, the Louise Blouin Media empire is growing a bit more with yesterday’s launch of ArtInfo France. Like China before it, the new site will be written entirely in the audience’s native tongue, French, given that’s who will be reading it. It will be run by a new Paris-based editorial group, along with contributors and various freelancers, all overseen by the company’s Vice President of Editorial, the newly-former NY Times critic, Benjamin Genocchio, and its new Editor in Chief, Nicolai Hartvig. Here’s a bit about the branching out from Louise Blouin herself:

“We are delighted to reveal this new extension of ARTINFO, as it embodies the company’s goal of fostering culture beyond borders,” comments Ms. Blouin. “France possesses such a significant and rich history in the arts — it is our responsibility to enhance and lend accessibility to our growing international audience by sharing our depth of knowledge through this modern platform.”