Bierut Captures Glass Houses for The National Trust for Historic Preservation

A cool project that stumbled onto our collective laps late yesterday: a booklet called, coincidentally enough, “Projects,” put together by the National Trust for Historic Preservation, is a catalog of information about donating to the organization, which owns such high-profile locales as the recently much-discussed Glass House in Connecticut, which is featured on the cover. While it’s really aimed at those kinds of people who are up for donating sums to the tune of $25,000, they’re made the brochure available online to download here, for those of with only $10,000 or $15,000 to plunk down (i.e. lowlifes). And you should really take a peep, as the book was designed by everyone’s favorite member of Pentagram, and the patron saint of UnBeige, Michael Bierut. Here’s a bit:

Michael Bierut, a partner in the firm Pentagram (and the designer of the logo and signage for The Times’s new building), designed the booklet. The catalog format makes for a more intimate experience, he explains — and so does the unusual choice of cover photograph, an image of the house’s kitchen with the glorious landscape beyond. “We had to de-familiarize people with the house. It was a chance to take them a bit by surprise.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.