Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Bilbao and the Gift of Gehry

1008gehrybilbao.jpg

Speaking of museums and architecture, but heading in a much, much different direction, comes this story from the weekend edition of the Financial Times: “The Museum That Saved a City.” It’s about Frank Gehry‘s waterfront batch of twisted metal, the Guggenheim in Bilbao, Spain and how it has saved a dying town. And not just saved, but with the additional building that went on after Gehry’s went up, has completely revived a city that was about five feet from stepping off the cliff. It’s sort of like if something like this went up in Flint, Michigan. It’s a pretty touching/impressive story. Here’s some:

Mr. Vidarte says the economic impact of the museum, known as “the Guggenheim effect,” is little short of a miracle. It turned a scrap-heap town into a destination for one million visitors a year. Over the past decade, people coming to see the museum have spent $1.6bn in the city and brought $260m of additional tax revenues for the council, according to the Bilbao Guggenheim’s latest economic report. The museum estimates that it helps sustain 4,232 jobs.

Mediabistro Course

InDesign for Writers and Editors

InDesign for Writers and EditorsStarting September 4, become proficient in InDesign in our hands-on workshop! Nicole Alleyne, a multimedia designer, will give you the knowledge of Adobe InDesign for editing your projects.You'll learn how to use the toolbar and palettes, create and edit style sheets, import images, add colors, change colors, and more. Register now!