Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Blackle, Your Energy-Efficient Google

blackle.jpg

Forget, for a minute, how ugly Google is, and consider all the energy you’re wasting every time you search for “Britney+Spears+meltdown.” Apparently, a post named Black Google Would Save 750 Megawatt-hours a Year got the hydrogen-powered wheels a-spinnin’ and voila–a black Google was born. The all-new Blackle is indeed darker in shade, which leads us to our first question: How can this possibly be for real? Since this is a search engine, there are answers:

Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen.”

So black is the new green is the new black. Although we will say we found it odd that we Blackled ‘Blackle’ and it asked us if we meant ‘black.’ How sad that it doesn’t even know its own name.

Mediabistro Course

Get $25 OFF Freelancing 101 Online 

Freelancing 101Freelancing 101 starts in less than a week! Don’t miss your last chance to save $25 on full registration for this online boot camp with code FLANCE25! Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!