Once an underpaid web designer, now resigned to her role as an ace Layer Tennis commentator, Heather Armstrong also sometimes manages to crank out a sentence or two on Dooce, a blog you've probably never heard of.

Dooce recently underwent a redesign, which Armstrong has explained in much detail. But our ears perked up at this part:

I wanted to start a Daily Style section, some place to store my thoughts and photographs on the design of things in everyday life. When brainstorming ways to incorporate that into the site it made sense to make it a feature like the Daily Photo and Daily Chuck, mainly because I wanted it to include a photograph I'd taken of the object myself to emphasize the fact that these are things I use, these are things in my home.

Dooce Style has all the ingredients for a wildly popular design blog: luscious, unapologetic photography, links to buy things, and Armstrong's hearty endorsement (endoocement?)---which might actually be the only thing that this design blog really needs.