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UnBeige logo by Kevin M. Scarbrough, as part of our regular design our logo feature
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branding + identityFriday Jun 26, 2009
Isaac Mizrahi Selects Winner for Studio 360's Gay Pride RedesignFollowing up on a post from earlier this month, the PRI/WNYC program Studio 360 has launched the results of its "Reimagining the Rainbow" project in their latest episode which airs this weekend (but you can hear it right now using the player below). You'll recall that the show was asking listeners (and the firm Worldstudio) to redesign the gay pride branding, trying to find something new beyond the familiar rainbow flag. The submitted entries to Flickr were a mixed bag, as these things tend to be (this was our favorite), but some were pretty interesting. But by far the most fun of all of it is listening to Isaac Mizrahi, stepping in as guest judge to pick his favorite entry. Paper recently put together this interview with Mr. 360 himself, Kurt Andersen, who had this great quote about how they landed Mizrahi: I was originally talking to him and I happened to mention that we were doing this idea and he said "Oh I'd pay to be the judge of that." And I told him, "you don’t have to!" He said that among his friends they argue about which of his friends is the king of the gays and this is chance to prove it. Thursday Jun 25, 2009
Philadelphia 76ers Return to Old Logo: A Sign of Good Things to Come?
If there's one promising thing we've been hearing about all this recession/depression business is that people are yearning to return to the familiar. Sure, that means spending more time with family and inexpensive camping trips and maybe reading more books and all that lovely heartwarming, "a return to simpler times" stuff, but where our hopes reside is the idea that older or original logos might start coming back into fashion. Perhaps the first indication of this was the announcement that the Philadelphia 76ers have decided to return to the branding they used for almost twenty years, between 1977 to 1996 (which was a close offshoot from their original one that premiered back in 1963). Back in all its red, white and blue, with a fancy type that makes you just want to stand up and sing the Star Spangled Banner (like we just did), it replaces the dull logo they'd been using for the past decade, around the same time a lot of professional sports teams decided that uninspired branding was the way to go. So we applaud you, 76ers, for returning to better times. Now it's your turn to make things right, UPS. Tuesday Jun 23, 2009
Duffy & Partners Riding High in Minnesota
Tuesday Jun 09, 2009
Packard Bell Rebranded Once More, Returns as Hovering 'PB'
In reading through the company's long and storied history, Packard Bell is one of those businesses that has gone through so many owners and types of products that the only thing that one might be able to cling to with the brand is its brand (and mostly just the name). After the company was sold yet again last year to another computer manufacturer, Acer, it seemed as though it might be winding down to its final resting place. But no such luck for Packard Bell, which is unfortunate given that Acer has decided to relaunch the company with a complete re-branding effort, welcoming it into its new life with a very bad logo. It's a three-quarter, 3D modeled view of "PB," which is apparently the hip new way of saying "Packard Bell." Frankly, it doesn't make any sense to us in the slightest. What's even stranger, the relaunched "PB" is rolling out a new laptop they hired the firm Pininfarina to design for them. How can you hire the same company who designs Ferraris while you're also creating a logo that's kind of painful to look at? Though to be fair, Pininfarina has designed some lousy looking stuff too, so maybe "PB" is being consistent. For more on the new branding effort, we recommend heading over to Brand New, to read Armin Vit's full report and a very funny dissection of a press release. Thursday Jun 04, 2009
ConAgra Foods' New Identity Swaps Serifs for Love
The company behind brands such as Reddi-wip, Chef Boyardee, Swiss Miss, and Orville Redenbacher's has retooled its identity. In place of the serifed, rather woefully kerned logo of old, ConAgra Foods is rolling out a more lovable look. There's a lot going on here: a cleaner typeface, a leafy "r," a pinch of avocado to go along with a deeper red, and a tagline—"Food You Love"—that the company hopes will "reinforce the individual company brands that consumers love." And we have yet to meet anyone who doesn't love Reddi-wip. There's also a "spoon in plate" icon that we initially mistook as representing someone in good spirits who is about to get poked in the eye with a spoon, or perhaps a gleeful pirate with an umoored eyepatch. "We believe the new brand identity for the company captures both our heritage and our progressive spirit in becoming better and better every day for our consumers and our customers," said ConAgra Foods CEO Gary Rodkin in a press release. Most importantly, the new identity, which debuted Tuesday in an ad campaign that will hit print, broadcast, and online outlets, emphasizes food. Last year, ConAgra sold its commodity trading, fertilizer, and ethanol businesses (which are much more difficult to love), and now focuses exclusively on branded packaged food. Studio 360 Plans to Give Gay Pride Branding an Update
Thanks to a tip, it looks like our friends from PRI and WNYC's Studio 360 are planning to give the gay community a little make-over. They've decided that the pride branding, the ubiquitous rainbow, feels a bit dated and needs something new. So they've snapped up (possibly a few) design firms to come up with something, as well as plans to ask their listeners to cook something up as well. Got an idea? Send it in to Studio 360 Flickr site. Here's a bit: We're all for gay pride...but rainbows are so...1978. The rainbow flag has flown since the late 70s. We think it's time for a makeover. Studio 360 with Kurt Andersen is asking listeners to redesign the gay flag for the 21st century. Should it be pink and sparkly? Dark and stately? The design firm Worldstudio is also taking on the assignment and will present its new concept, along with the best listener submissions, the weekend of June 27th. Thursday May 21, 2009
George Meyer Sends Up Airline Branding
Good afternoon. This is your pre-boarding announcement for Flight 505 to Milwaukee. All first-class and business-class passengers, passengers needing special assistance, and families travelling with small children may now board the aircraft. Friday May 08, 2009
Geoff McFetridge Rebrands America for Pennies
Thursday May 07, 2009
G Whiz: Gucci Sues Guess?
In a complaint filed yesterday in Manhattan federal court, Gucci accused Guess? of knocking off Gucci-trademarked designs—including a green and red stripe, a repeated interlocking GG mark, and a stylized G mark (like those pictured on the fetching Guess? belts above)—in an effort to "Gucci-ize" its product line. Also, it's a conspiracy! According to PPR, the Guess? products are "part of a sophisticated and elaborate scheme to target Gucci, to create products that are similar in appearance to the most popular and best-known Gucci products." In addition to unspecified money damages, Gucci is seeking a court order that bars Guess? from using the disputed designs and wants Guess? to destroy all existing items that bear the allegedly infringing marks. Guess?, which reported net revenue of $2.09 billion for the fiscal year that ended January 31, has yet to comment publicly on the suit. Tuesday Apr 21, 2009
Ask.com Brings Back Jeeves
Speaking of characters, in a bizarre, extremely quick move, Ask.com has decided to un-retire their spokes-drawing Jeeves, as well as their original name, AskJeeves.com, just two years after they made the departure. Which made us ask, "He was gone?" but we clearly must not have fit in the target demographic, as the company has said that the decision to bring back the spokescharacter was due in part to two years of constant requests from users who missed him (we should also note that two years in internet time is twenty years in human time, so while it doesn't seem very long, think about what you were doing on the internet two years ago). Though while that's the company line, that users were clamoring for Jeeves' return, some viewers of the change see it as another desperate attempt to slice off a piece of Google's near monopoly on search, with Ask making yet another re-branding effort and/or realizing they may have screwed up by changing what made them kind of unique in the first place: a character. But that's all for you to decide, dear reader. In the interim, make sure you check out the new 3D-remaking of Jeeves, which we kinda like okay. PreviouslyChuck Palahniuk Seeks 'Subversive and Slyly Promotional' Book Logo Topps Sues Upper Deck Over Card Design Theft For Flying Logos, the Sky's the Limit Designer Accused by Stock Art for Theft of Logos He Designed Branding Wombats: Endangered Marsupials Ink Corporate Sponsorship Deal Duffy & Partners Takes On Beef Jerky Parks and Recreation Sitcom Copies Controversial Fort Collins Logo Pizza Goes Green at World's First LEED-Certified Pizzeria Forever 21 Swipes Logo from Band Minor Threat Mode's Government Logos Get Some Nice Mainstream Attention Tropicana Bows to Consumer Pressure and Returns to Prior Branding Digital Branding for Fun and Profit MoMA Updates Identity, Acquires Giant Collection of Fluxus Art Air France Get a New Logo and Loses Some Stripes in the Process Bounty Paper Towels to Become Plenty Paper Towels in Massive Branding Makeover The 'Pepsi Logo Design PDF': Embarrassment, Hoax, or Clever Advertising? Google Starts Small in New Branding Effort Philip Kennicott Offers a Closer Look at Shepard Fairey's Obama France Rebrands Itself to Boost Tourism Shepard Fairey Latest Designer to Team with Saks Pepsi Starts Drawing Attention to Its Costly New Logo Approaching 50, Barbie to Undergo 'Sweeping Makeover' Tai One On with a Recession Cocktail Trolling for a Legal Battle: Urban Outfitters Sued for Copyright Infringement McDonald's Rolls Out Redesigned Packaging Edward Leida Launches Website, Will Guest Art Direct NYT 'On Language' Column Profile of MLB Logo Designer, Jerry Dior, Creates Minor Controversy Paula Scher's New Branding for the United States Holocaust Memorial Museum Starbucks Hired Back Arthur Rubinfeld to Make Their 'New' Old Again 'Studio 360' On Political Party Branding with Kevin Kallaugher Profile of Jerry Dior, Designer Behind MLB Logo Bill Kurtis and the Little House on the Prairie From Private Label to 'Captive Brand' Turner Duckworth Redesigns Metallica, Creates Deadly Album Packaging New Stella Artois Redesign to be Unveiled Soon Rolling Stones' Logo Purchased at Auction Shepard Fairey Talks About Obama Poster Image Theft Tweetle-dom: Follow Diana Vreeland on Twitter One Product Behind Dara Torres' Success Star Wars Stormtrooper Design Lawsuit Comes to an End Dig Your Baby Teeth Into This New Site Laurent Vernhes Believes the End is Near for Designer Hotels Majority of Marketers Say 2012 Olympics Logo Ineffective Steven Heller Tackles Candidate's Lapel Pins A World Where Name Designers Design Everything Vanity Plate Legislation Sparks First Amendment Debates Whole Rundown on The Sunday Times' Redesign The Good and Bad of Obama's Bizarre Design Week Weighing In on the 'No Cigarette Branding' Law Wolff Olins Repaints London Olympics Logo The Many Horrors of Olympic Mascot Design Beijing Olympic Mascot Designer Blamed for Natural Disasters in China Brandweek Retools Website, Picks 'Superbrands' 'Various Projects' and Friends Design Buttons for Obama Cigarettes Possibly to Go Branding and Logo-Free in UK Steven Heller and Co. Come Up with New Campaign Mementos Using 'Brand Tags' for Instant Logo Evaluation Han Meilin and the Pain of Olympic Mascot Design Starbucks' New Logo Offends Godly People with Its Shameless Nudity Reining in the Love for I ♥ NY Losing Warner Independent Pictures Means Losing Its Logo Too Branding Universities Ain't Easy, Boston Magazine Demonstrates Building the 'Just Creative' Brand Starbucking the Green Trend, Coffee Giant Goes Brown Vintage Logos You Can Dance to! Last But Not Least: Dan Cooper Defends "Z" Give Me an "A"! That's It, Just an "A"! Adidas Further Locks Up Its Branding in EU Courts A Look at the Branding Behind Al Gore's New 'We' Starck's 'Dwell' Too Similar to 'Dwell' the Magazine? The Unofficial Obama Design Communities Apple Cleans Up in First "Brandjunkie" Awards Lord & Taylor Needs Your Help Coming Up (with) Roses Examining the Subliminalness of Branding Obama Gets High Marks for Backdrop Design Too Redesigning Motel 6...Into the Future! Michael Bierut Talks About the Power of Obama's Branding Nailing Graphic Design Badge, Eagle Scout Designs Centennial Logo for Boy Scouts The Effect Creative Types Have Had On the Obama Campaign Camel Redesigns Packaging After Almost 100 Years At Kate Spade, Paint Chips Are the New Black When in Doubt, Bedazzle: Hot Wheels Celebrates Anniversary with 23-Carat Car 'Ideas' Introduces Concept of 'The Internet' to Unaware Brands The Return of Ruth Kedar, Designer of Google's Logo You've Made Your Bed, Now Brand It--Carefully Opening of the New Beatles Hotel in Liverpool Adrian Shaughnessy Survives Journey Into Wolff Olins Den of Crazies Paula Scher Says Get Rid of 'America' and Ditch the "Star Spangled Banner," But Keep the Flag 'Ideas' Triumphantly Returns to Talk About Matters of the Heart Creating Google's Logo: An Interview with Ruth Kedar Smart Money: C&G Partners Designs New Wall Street Museum (Part 3) Bank Rebranding: A Wild Goose Chase? Barack Steady: Obama's Design Wins Power and Grace, Stacked and Layered: Paula Scher Designs New Identity for New York City Ballet Crocodile Dentists Win Lacoste Logo Legal Battle |
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