After some speculation from Armin Vit, we can confirm that the new CW logo was indeed created by Troika Design Group. They say this is the first new primetime network to premiere in 10 years, which is slightly misleading since the CW is really just an awkward Brady Bunch marriage of two television network families.

No problems with the logo (hey, we're too lazy to pick up our pen between letters, too) but we're a bit perplexed with the overuse of those green and orange pipes and lines and mazes, which say fun--but in a hamster cage kind of way.