The World Trade Center Memorial Foundation, still massively underfunded (and the memorial--we think--underdesigned) just announced their new logo, designed by "branding expert" Gene Grossman, responsible for Citibank/Citicorp, Lockheed Martin, and Pfizer (we're trying to figure out how those relate in any way whatsoever to being good at designing anything to do with a memorial), came up with a shifted square with two tower icons rising out of it. We're not feeling it, to be honest. The nice thing about the memorial was that, at least once Peter Walker got on board, it both commemorated loss and looked towards the future. This logo is pretty much straight up commemoration, although Grossman nods towards the a Janus-looking-forward thing.

"The towers of the World Trade Center are architectural icons and remain a powerful image which represents the tragic events of
September 11th," Mr. Grossman said. "I wanted the symbol of the
Memorial to capture the power of the structure yet preserve the
sanctity of that day. The new logo for the Foundation presents
towers which appear radiant and unforgettable. The rhomboid that surrounds the image of the towers suggests an upward view through a window to the sky, open to both memories of the past and aspirations
for the future."

Hm. Yeah, no. Not getting it.