
Forgive us, we didn't announce the winner of our Super Logo Battle: 2012 Olympics competition because one of our judges was incommunicado yesterday. We had a (not so scientific) system of awarding 5 points to the logo we liked the best, 4 points to our second favorite, all the way down to 1 point for our least favorite. The winner is...

Gold Medal: New York
New York's logo won our Gold Medal not because it was the most ambitious logo among the group, but because most of us thought it was dynamic and modern and successful in getting its message across (we're pretty dim mid-week, so bravo!). Consider this a bittersweet victory for the city that will probably not get the Olympic Games after all.

Silver Medal: Paris
New York narrowly beat Paris in our competition because those feisty French folks got major points for having a logo where the name of the city was the visual element. The playful and simple logo didn't have to rely on a graphic of a flame, landmark, athlete, etc. (we were relieved that it didn't use the Eiffel Tower as the letter A, for example).

Bronze Medal: London
While New York and Paris were clearly the leaders in our competition, London was clearly stuck in the middle. We liked the font choice but were divided on the ribbon flowing in and out of the text, and we were too lazy to find proof that the ribbon was supposed to be the Thames (we're not reporters, for crying out loud).

Tin Foil Medal: Madrid
After the store ran out of gold, silver and bronze, we had to make due with what was lying around the apartment, thus the Tin Foil Medal was born. Madrid avoided last place because we liked its font and simplicity, although most of us thought it was too simple and the Olympic flame was much too obvious of a choice for the graphic.

Yesterday's New York Post: Moscow
Oh, Moscow. We're sorry but we feel that your logo shouldn't have made it past the preliminaries at all. All of us thought the illustration was weak, the font choice weaker, and the result quite uninspired (maybe you just didn't take as many steroids as the other competitors). Looking at the logo, we saw the electric gremlin from Gremlins 2, Plankton from Spongebob Squarepants, a mountain, a seismograph drawing, that pulse meter/EKG/ECG thing, blah blah blah. We're sorry if we're being overly critical, and we're super sorry about not having any other prizes (it was either the Post or an old bottle of Mrs. Dash).