Even if you don’t know Thom Browne from Tom Ford, you probably recognize the bespectacled visage and signature coiff of Brad Goreski. The dapper Canadian was the breakout star of Bravo’s The Rachel Zoe Project, which documented his rise from steamer-wielding errand boy to Oscar-night styling protégé, and now he’s striking out with a celebrity-styling career and addictive reality series of his own. It’s a Brad, Brad World, which airs Monday nights on Bravo, follows Goreski as he starts a styling business and trades quips with his longtime boyfriend, TV writer and producer Gary Janetti (Will & Grace, Family Guy). A note to design fans: glimpses of the couple’s midcentury mod home in the Hollywood Hills, along with the show’s snappy and saturated setting shots, are reason enough to tune in. “We decided we would go on a crazy ride, a wild adventure, and hopefully the audience will come along with us,” Goreski tells us in this first segment of our three-part Media Beat interview. “I’m not exactly sure what a ‘Brad, Brad World’ is yet—it’s just that you never know where you’re going to end up.”

Part 2: Brad Goreski Sets the Record Straight on His Relationship with Rachel Zoe
Part 3: How Brad Goreski Got an Internship at Vogue