While Beijing Olympic organizers haven't been able to stem the flow of unofficial souvenirs, they're succeeding in stamping out unwanted logos—and Naomi Klein has nothing to do with it. This "brand protection" crusade is a logo blackout of non-Olympic sponsors. The secret weapon? Lots and lots of little rectangles of tape, painstakingly affixed (and re-affixed) to cover visible trademarks on everything from non-Lenovo computers and non-Samsung phones to fire extinguishers, soap dispensers, and urinals. We pity the Pepsi fans who have managed to infiltrate China's capital. In his story on the logo hiding for the weekend edition of the Wall Street Journal, Jason Dean goes to the tape:

Naturally, curious minds tend to wonder what's under the tape. A few investigative journalists, bristling at all this control, have even removed pieces of tape.

Soon after a piece of tape is removed, however, a new one quickly appears—thanks to Chinese workers charged with tape replacement. "We assign workers in [the Main Press Center] to check and replace tape that has been peeled off to make sure the tape still works every day," says a Chinese official in charge of that work at the MPC. The official, who would give only his surname, Yang, wouldn't say how many people are involved in that work.