A new showroom aims to dispel the myth that bespoke design is difficult to produce, tricky to access, and crazy expensive. We sent writer Nancy Lazarus to experience “artisanal products in a real-life setting.”
Custom design comes to life in a new take on the traditional showroom. Design-Apart, known for delivering bespoke Italian design through its online marketplace and design services, recently launched its first “living showroom”—a real apartment where people live, cook, clean, and work—in New York’s Chelsea neighborhood.
“I thought we could do more to present Italian designs than traditional showrooms do. There are so many showrooms out there, but they’re just aesthetic,” explained Design-Apart founder Diego Paccagnella (pictured) at a recent press preview. “Here we live and interact with design, giving people a deeper experience of living in a place designed by Italian artisans.” He and his family are living there for a year.
Paccagnella and Stefano Micelli traveled around Italy to source designers. “We selected companies not by their size or by how famous they are, but more for their flexibility in producing customized projects for clients,” said Paccagnella. “The objects here are built by artisans and they consider the people who live here,” Micelli added.