CNBC Goes Inside J.Crew, Chats Up Mickey Drexler
“Why do we need three shawl cardigans?” J. Crew president Mickey Drexler asks a stylish gaggle of his buyers. He doesn’t pause for a response. “We don’t!” Put on your colorblock stripe scoopneck tee and old faithful-wash jeans, UnBeige readers, because America’s favorite hands-on merchant and his latest success story are the subject of a documentary that premieres tonight at 10 p.m. on CNBC. Reported by David Faber (get that man a Ludlow suit!), J.Crew and the Man Who Dressed America unbuttons the piped wool hacking jacket to peek inside the retailer, which has seen revenues rocket by 170%—to $1.9 billion last year—since Drexler took the helm in 2003. Even longtime Drexler followers and die-hard J. Crew fans are likely to learn something in segments that follow the months-long process of conceiving, creating, and marketing a new line of clothing. Did you know, for example, that the production of the J. Crew catalog requires 120 shooting days a year? Or that the Garden City, New York store is something of a laboratory, where window displays and merchandising are perfected—and where new stuff hits racks first? And we like any CNBC program in which a Gerhard Richter book makes a cameo among the cashmere (look sharp toward the end of the first clip below). Meanwhile, we’d love to see Drexler’s motivational mantra on a tissue tee: “Cut back, sell out, and be very happy!”
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“I don’t pull [a
“Calvin actually once said to me that he never looked back. I think it’s probably the genius about him. I try not to look back. I try not to look in the archives or at stuff I’ve done. I think it’s so much more interesting what’s to come. I never consider myself a minimalist. But another word is reductionist, and that’s something I’m beginning to understand….What bothers me about the term minimalist is that it is so connected with a distinct period. It links me to the past. But I design for today. I’m a book freak. I’m buying five, six, seven books a week. I just want to feed myself. So I start with a lot—millions of pictures, millions of fabrics, millions of colors. Then as I work, it starts to be reduced and I pin the things that are relevant up. So, yes, those words carry a lot of weight and I don’t want them to be misrepresented, but I try not to associate myself with terminology. I want to be free to some extent.”

Will Anna Wintour wear a zany Schiaparelli chapeau and Prada cat-eyed shades? Will Amazon founder Jeff Bezos, one of the evening’s honorary chairs, spread his infectious laugh from one end of the red carpet to the other? Will attendees be forced to swap their bejeweled clutches for shiny new Kindles? Who will stumble in their Prada racecar shoes? Find out for yourself this evening as the Metropolitan Museum of Art webcasts the arrivals to the Costume Institute Benefit that celebrates “

In creating those
“Before microphones and television were invented, a leader had to stand in front of a crowd and bellow,” notes Rick Stengel, managing editor of TIME. “Now [one] can tweet a phrase that reaches millions in a flash. Influence was never easier—or more ephemeral.” Which makes the task of selecting TIME‘s list of the 100 most influential people in the world all the trickier. 



Nadine Cheung
Editor, The Job Post
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