Jonathan Saunders Wins British Fashion Council/Vogue Designer Fashion Fund

Jonathan Saunders, with models wearing looks from his spring 2012 collection, before his presentation to the BFC/Vogue Designer Fashion Fund judges in December.
Print- and color-loving Jonathan Saunders has sewn up the 2012 British Fashion Council/Vogue Designer Fashion Fund, the across-the-pond version of Anna Wintour and co.’s wildly successful initiative to boost young design talent. Now in its third year, the BFC/Vogue award provides the winner with £200,000 (at current exchange, just a few dollars over the stateside $300,000 purse) and access to industry mentors. Also shortlisted for the award were Marios Schwab, Mary Katrantzou, Meadham Kirchhoff (designed by Edward Meadham and Benjamin Kirchhoff), Nicholas Kirkwood, Peter Pilotto, Richard Nicoll, Roksanda Ilincic, and Zoe Jordan.
Saunders, who also made the 2011 shortlist, was selected as the winner based on the strength of his critically acclaimed catwalk and pre-collections over the past few seasons, his business plan, and a presentation to a judging committee chaired by Vogue UK editor-in-chief Alexandra Shulman. So what’s next for Saunders’ burgeoning label? “We have four womenswear and two menswear collections a year—so we’ll be expanding these collections and launching accessories,” says the Glasgow-born designer, who counts Rei Kawakubo, Miuccia Prada, Le Corbusier, and Charlotte Perriand among his design heroes. Meanwhile, his fall 2012 collection hits the runway on Sunday, February 19, during London Fashion Week.
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“The most tragic moment of my life was the first show I ever designed for. I had been asked to make shoes for Ossie Clark‘s show in the early ’70s. I was so inexperienced that I didn’t put the steel in the heels of the shoes, which is required to support the shoe and the wearer. So the girls came out walking very strangely in these rubber, bendy high-heeled shoes I had made. I thought ‘Oh dear god! This is the end of me.’ But after the show, even David Hockney and Cecil Beaton said to me ‘It was so interesting that the girls were moving in such a different way.’”
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Last July, after the 
“I hate collections when I am done with them. I love the show when…you know, if the show is at six o’clock, I like the show at ten to six, I’m like, ‘Wow. This is so amazing.’ After the show, everybody goes to a party, I go home. I wear pajamas, I call Pizza Hut, they do a delivery. Cheesy crust. And I sit home and I watch a movie by myself, and then at midnight they send me a video of the show. I look at it and my heart is beating, and I say, ‘Oh my God, it’s horrible.’ I went to Regine [a psychic] and I asked her, ‘What is wrong with me? How come I liked it one moment and I hated it the next?’ And she didn’t have an answer, but I did. I thought that, especially in my job, if you love too much what you do, you go nowhere. The fact that the moment I’m done with it I don’t like it anymore, it gives me the chance to go back to work and start all over again.”


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