From Dust to Must: Emeco and Philippe Starck Debut Eco-Friendly ‘Broom’ Chair

Among our favorite finds at the International Contemporary Furniture Fair, which wrapped up Tuesday at New York’s Javits Center, is the new Broom chair from Emeco and Philippe Starck. “It’s made of nothing,” says Starck. Well, almost. The latest addition to Hanover, Pennsylvania-based Emeco’s largely aluminum line-up consists of 75% reclaimed polypropylene, 15% reclaimed wood fiber, and 10% glass fiber—a new chair material composite derived from a compound of industrial waste from lumber factories and plastic plants. That’s where the sweeping up comes in. “Imagine a guy who takes a humble broom and starts to clean the workshop, and with this dust he makes new magic,” Starck says. “That’s why we call it ‘Broom.’” First shown last month at Salone Internazionale del Mobile di Milano, the chair is part of Emeco’s ongoing efforts toward zero-waste (remember that snappy variation on the 111 Navy Chair made from recycled plastic bottles?). “Philippe Starck and I have always agreed that it is not about recycling, but about restructuring production,” said Emeco CEO Gregg Buchbinder in a statement announcing the Broom chair. “Our aim is to prevent waste from being manufactured in the first place. Instead we use discarded materials to make things last.” Hear more from Starck in these three short films by Eames Demetrios, who as the grandson of Charles Eames knows a little something about chairs.
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The other Eindhoven-educated must-see Maarten is Maarten De Ceulaer, who’ll be exhibiting at three locations during the Salone del Mobile. Head to 
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Copenhagen-born Jens Risom designed the first Knoll chair in 1941, which puts his age at roughly “two-hundred! Well, that’s almost right,” he said, seated in 
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“When I was younger my goal was to work closely with the industry and make products that reached as many people as possible. But after fifteen years’ experience my attitude has changed. My products are made in small runs if you compare them to Ikea’s mass production. You could even say that what I do is quite elitist. I usually justify this by saying that my furniture is avant-garde. The basic idea of an avant-garde is that their ideas eventually affect the masses. Just look at Memphis, a small group of people who showed prototypes in a gallery context. Now you can see traces of their ideas when you go shopping at Wal-Mart. They have become democratic.”

Nadine Cheung
Editor, The Job Post
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