In the latest episode of “Elevator Pitch,” host Alan Meckler talks with Marissa Evans founder and CEO of “Go Try It On.” It’s an iPhone app that acts like a virtual stylist. Users upload a photo of an outfit they plan on wearing and let their friends and the community respond.
Combine tasty treats, sleek design, and the now famous ‘Sitting Cameramen of Astor Place’ and you get the latest episode of “Cubes.”
In this episode of Cubes, the MediabistroTV crew is invited into the New York Headquarters of AOL and The Huffington Post. Hosted by the founding editor of The Huffington Post and president of HuffPost Live Roy Sekoff, the crew visits the cavernous Huffington Post newsroom where hundreds of writers sit keyboard to keyboard under the watchful gaze of Arianna Huffington herself who plays the always gracious hostess by offering up some tasty Greek Christmas cookies. After burning through the sugar high, the guys mingle with the ghosts of journalism past in the HuffPost Live newsroom where live news is served up eight hours a day by tables of writers, producers and editors who always know what time it is in Funkytown.
Conde´ Nast recently hosted MediabistroTV at its Times Square offices. Lucky magazine style editor Lori Bergamotto walked the crew through the magazine’s offices revealing the hidden corners where nail polish and make-up are put through their paces, colors and fabric samples are checked by the art department, shoes and handbags await their close-ups and racks of outfits hang around waiting for their models.
Take a look at all the small parts that make up a big fashion magazine like Lucky.
Next Thursday Mediabistro TV premieres, “My First Big Break: Ken Burns.” You can view our other MediabistroTV productions on our YouTube Channel.
How many people can say their career launched the day they met Andy Warhol? In the latest episode of mediabistroTV’s “My First Big Break”, we talk to the legendary Susan Blond, the most famous person you’ve never heard of.
The New York City based PR maven was once the “It Girl” of Warhol’s party playland that was New York in the 70s. Painting, starring in Warhol’s films, appearing in an erotic public access series, being named the first female VP at CBS Records and finally opening her own PR Company, Blond was wild and knew how to network. Selfishly, we at mediabistroTV are also excited that she brought us just two degrees of separation away from Kevin Bacon!
Our lovely chat with MDC chief strategist/CP+B chairman Chuck Porter winds down this week with a little insight and advice from the ad industry veteran. In the third and final part of our Media Beat interview with Porter, the exec reveals the keys to achieve advertising success (“Do something great and everything will take care of itself”) and what qualities he and CP+B look for in a strong job candidate. Truth to be told, for the latter, the agency’s criteria has remained the same since day one according to Porter, who tells us that to make the grade at CP+B, it takes “brains, talent, passion, curiosity and experience, in that order.”
This and all MediabistroTV productions can also be viewed on our YouTube Channel.
And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”
This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.
In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.
According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”
This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.
In this episode of Elevator Pitch, host Alan Meckler meets with TwoChop founder Mo Lam and AppAddictive CEO Mike Onghai about their gamification venture, TwoChop. If you run a blog or other content oriented website containing text, music, or images, TwoChop will design a game from the content.
The MediabistroTV crew headed over to Manhattan’s West Side recently to check out the gleaming Frank Gehry-designed IAC building which is home to Newsweek and The Daily Beast, among other IAC brands. NewsBeast’s Senior Columnist and CNN contributor John Avlon takes you into the belly of the Beast, which is home to the magazine, the website, a daily web series, and a lot of free food.
While Lee is well-known for his movies, did you know that if it wasn’t for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee–and Nike–might not be the icons they have become today? It all came down to a risky commercial shoot.
“So Michael Jordan could easily have said, ‘I can’t take a chance on this young gun, this young boy, just give me the reels of the top guys on Madison Avenue.’ But Michael Jordan didn’t do that,” the Red Hook Summer director recalls. “For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off.”