Dwell‘s NYC Soiree

Michela O'Connor Abrams, president of Dwell, poses with James Russell of Bloomberg Media.
The modern architecture glossy had been based in San Francisco, with editors flying back and forth from both coasts for the past 12 years. Although it has always had a strong presence in Manhattan, Dwell has now moved into its new offices in Midtown. According to Dwell President Michela O’Connor Abrams, a New York move has always been in the stars for the designer glossy. The plan was shelved, however, with the company being no exception to the economic downturn of the past four years. But now, Abrams declared, “We’re here, and we’re ready.”

Dwell founder and owner Lara Deam flashes a smile.
Owner and founder Lara Deam (who looked stunning in her hard-to-miss Stella McCartney blouse and Marc Jacobs skirt) shared her excitement for this change with the same Dwell DNA, stating, “It was time to develop deep roots in this city and begin to grow real relationships.” The staff got a great start at the soiree, as they were in great company all throughout the night.
Guests including designer Thom Filicia, Don Weinreich, of architecture firm Ennead, the Rich Brilliant Willing trio, and Robert McGarry of GCAM toured the 8-story townhouse renovated by Eric Kohler.
While munching on hors d’oeurves and sipping on Ketel One vodka, champagne and wine, visitors gave their two cents about the magazine’s expansion. While McGarry called it a “good move,” Weinreich expressed “curiosity” about the publication’s goals.The guys at Rich, Brilliant, Willing were already excited for Dwell‘s upcoming events, as well as the glossy’s change in flavor.
More glamorous events are something New Yorkers can definitely look forward to, according to Dwell‘s newest digital accounts manager Ralston O’Neil. Congrats Dwell and welcome to the Big Apple!
More event pictures after the jump: Read more
Create a social media strategy, launch your campaign, and track the results in our





Renowned interior designer 


Rare is the 25-year-old who can say that Chuck Close attended his or her birthday party (not to mention created works especially for the festivities), but then, AOL is no ordinary twentysomething. The indefatigable Internet company made Close the guest of honor last night as it celebrated its silver anniversary at the mesh-covered, SANAA-designed New Museum in New York City. The museum’s window-walled top floor was lined with a new series of portraits by Close, who AOL commissioned to aim his mega-Polaroid at innovators and creative visionaries including the Dalai Lama, director Gus Van Sant, artist Kara Walker, and himself (at right). Look for the photos to appear in a forthcoming AOL media campaign.

UnBeige Twitter feed loading...