GE Engineers Soup Up Santa’s Sleigh, Reindeer Rejoice

Amidst the fruitless efforts of a nine-member entity known only as “R. Deer LLC” to swap out Santa‘s rickety old sleigh with a Tesla Model S, engineers at GE have taken it upon themselves to reimagine the jolly old elf’s ride. The souped-up sleigh draws upon a range of technologies to offer a greener, faster, and more efficient Christmas Eve journey. Among the new features are a thin cooling solution that can improve jet engine aerodynamics, air traffic management technology to help Santa and the reindeer steer clear of planes, 3-D-printed sleigh blades for greater lift and maneuverability, and a rugged new battery that can function under extreme conditions.
The sleigh frame, sprayed with water- and ice-repellant coatings, has been upgraded with GE’s high-temperature ceramic composites–enabling flight into outer space and back. Santa is on board with the extraterrestrial upgrade. “I am looking forward to flying into outer space,” he said in a statement issued by GE. “This will really save time by helping me get to destinations in different parts of the world much faster.” And the reindeer couldn’t be more pleased with the redesign, which features an electric traction motor that can take over when Dasher, Dancer, and the gang need a breather. Noted Rudolph, “Covering the entire globe can be pretty exhausting, and having the opportunity to rest along the way will help us remain in peak condition.”
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“Even fifteen years ago, the fashion houses were still houses. That is the most intimate of terms. Coca-Cola and Buick were brands. But there is such pressure now to brand-build and be global and have this sort of all-encompassing image and aura. That’s very difficult. Some designers use it as an opportunity to push their primary lines. I know that Jack [McCollough] and Lazaro [Hernandez, of Proenza Schouler] feel that way. I just saw Jason Wu at the launch of his Miss Wu collection, and he said that it just really gives him the opportunity to have a division between the two collections. But I do think that the brand building is a major difference. Have Christian Dior and Yves Saint Laurent been brands for a long time? Yes. Did both of those designers brand? Of course they did. But now you have a kid who has been in business for three seasons talking about his brand. When Alexander McQueen was starting out, he wasn’t the wild child in London talking about his brand—he was talking about his work and his craft and pouring all of that emotion into the clothes. I think it’s important not to lose that.”
With precious little summertime left and that daunting stack of books still awaiting your “summer reading” attention, we’ve compiled this list of ten quick yet delightful online reads that will keep you busy while we spend the holiday weekend in Fashion Week prep mode (i.e., napping, binge-watching obscure documentaries, and multiple visits to the Reed Krakoff store). Until Tuesday, design fans!


Nadine Cheung
Editor, The Job Post
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