In Brief: Pepsi Hires Chief Design Officer, John Gall Joins Abrams, the High Line Effect, Trendy Taxidermy
An installation view of “graphic Modern: USA, Italy, and Switzerland 1934–66,” on view through July 26 at the Fordham University at Lincoln Center gallery in New York.
• PepsiCo has named Mauro Porcini to the newly created role of chief design officer, a title he previously held at 3M. Porcini will be responsible for “infusing design thinking into PepsiCo’s organization and culture by globally managing design with a creative, innovative, and consumer-centered approach for PepsiCo’s brands.” In addition to beverages (Pepsi, Gatorade, Tropicana), he’ll be focusing on snack brands including Lay’s and Doritos. Before joining 3M in 2002, Porcini founded and owned (with Claudio Cecchetto) the design firm Wisemad SrL.
• John Gall is heading to Abrams. He’ll start his new role as creative director for the Abrams adult list on Monday, June 25. Gall was previously with Alfred A. Knopf, where he was vice president and art director for Vintage/Anchor Books for 15 years. He is also currently adjunct professor at the School of Visual Arts in New York, and has his own eponymous studio, where he does freelance work for clients such as Nonesuch Records, FSG, New York, and Wired.
• The High Line effect is the new Bilbao effect! As cities around the world search their own backyards for abandoned railways, Charles Birnbaum of the Cultural Landscape Foundation takes a closer look at the High Line’s transformational triumph of preservation and design, “a big win for design ingenuity over the more commonplace tabula rasa approach that results in bulldozed sites and the eradication of cultural narratives.”