While even with our barely functioning knowledge of math and economics, it’s fairly easy to understand how magazines go under: as regular people have less income, you get less advertising revenue, fewer readers, and diminished interest, among a bevy of additional negatives, all of which leads a perfect storm and the magazine prints its last issue. But beyond our simple minded equation, the Washington Post decided to dig a little deeper into the particularly troubled home decorating magazine market, which has already seen a number of big losses, from Home to O at Home. They also list some of the warning signs at other, still-going magazines, which are doing whatever they can to live through both the world’s transition away from print and this particularly brutal environment we’ve found ourselves in. Here’s a bit:
Though Domino‘s circulation has steadily grown in the past several years, advertising pages have been down, and the magazine has lost nearly $40 million in 3 1/2 years, according to the New York Post. A new publishing director was named last week, an announcement that indicates that steps are being made to help the publication.
This month, Architectural Digest‘s ad pages fell 46 percent compared with the same time last year, the New York Times reported.
We find that last bit a little hard to believe. Architectural Digest had Brad Pitt on its cover last month! And it had a cut in ad pages? Let’s hope we’re just reading that wrong and they’re talking about December. Otherwise, our prediction that they’d have the best month ever because of that cover would be wrong, and we don’t like being wrong.