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Ciao, Tokyo: Armani’s Ginza Tower

armani ginza.jpgCall him Armani-San. Fashion designer Giorgio Armani has just unveiled his company’s new flagship store in Tokyo’s Ginza district. Designed by architects Massimiliano and Doriano Fuksas in collaboration with Armani, the 12-story, 65,000-square-foot megastore will sell the designer’s clothing and home lines as well as house an Armani spa, bar, and restaurant. The building’s facade is clad in a bamboo motif (are we the only ones thinking it looks more like Christmas lights?) and limned with gold details. The gold-and-black theme has also been translated into a limited edition “Armani/Ginza Tower” clothing line.

In a recent interview with Women’s Wear Daily, Armani revealed that his next goal is to conquer China, where his company is slated to open 55 stores in the next six years. He also aims to do less…and faster. “I offer too many choices, and variations of the same outfit. I must focus and edit, offering narrower guidelines,” he said. “Also, I want to work on a different timing of deliveries, increasingly more frequent, with new products in the stores in 20 days.”

When asked if his fondness for incorporating Oriental elements into his collections meant that he was a frequent visitor to Asia, Armani replied smoothly, “What better inspiration to dream of a country that you don’t know? Reality can be disappointing. I’d rather nurture an idea, a romantic image that I have kept in me with all my strength.” Mr. Armani, may we suggest dreaming of Finland next? We’d also love to see what you could do with Denmark.

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