AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Command X Adds Major Comic Relief and Insults Denver Football Fans

DEN_457.gif

No surprise at all, but Michael Bierut is extremely funny when takes the stage as the Heidi Klum or Tim Gunn of graphic design (you take your pick) in his hosting duties for the design reality show “Command X” which will unfold throughout the AIGA conference. Judges are Brian Collins, Noreen Morioka, Emily Oberman, Bonnie Siegler and seven young designers will be eliminated one-by-one.

The assignment gave them a week to design a new logo for the Denver Broncos. Surprise guest judge is the art director for the Broncos, Annie Hellerstein. Both Morioka and Collins hit on participant Matthew Muñez after his rather eloquent defense of his work, and there are multiple snot cloud discussions based on the nose spray trajectory of huffing horses.

Scott Gundersen and Mike Burton go buh-bye. But where’s the catchy cut line?

Next challenge: Jimmy Dean Pancakes & Sausage packaging redesign. Collins declares it delicious.

All AIGA NEXT coverage here.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!